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Natural Collection a large showcase of unusual and beautiful lifestyle products including natural, organic, energy efficient, fairly traded and hand crafted product.

Natural Collection company was formed in 1999
with a vision to create a distribution platform to support
sustainable innovation and ideas. By offering a wide selection
of ecologically considered products and services we hope to
reach as wide an audience as possible.
In this way, Natural Collection hope to
demonstrate that the basic power of consumer choice can make
commercially viable a growing range of top quality ecological
products, even within a competitive and well established market
place; products which use modern technology to harness nature’s
benefits without exploiting her resources; products which can
represent our 21st Century vision where trade is fair and
poverty is alleviated through sustainable income generation; and
ultimately and ideally, products where holistic consideration
stretches right from their inception through their manufacturing
process, to the benefit for the end user and eventually to their
recyclability and/or bio-degradability.
Natural Collection work with renowned
environmental expert Edwin Datchefski, who has been consulting
on product design and sustainability for fifteen years. Edwin
independently assesses all products against our carefully
considered criteria: Eco, Organic, Fair and Sustainable Trade,
Natural Living and Well Being.
Since Natural Collection inception in 1999 we
have enjoyed the fantastic support of our ever increasing and
dedicated customer base and we now have the largest showcase of
its kind in the UK.
Natural Collection are the UK’s leading
non-food ecological retailer and are proud to be the official
catalogue for Friends of the Earth, Greenpeace, Trees for Life,
Out of This World, The Vegetarian Society, Compassion in World
Farming and the World Society for the Protection of Animals.
Thus far we have raised and contributed over £300,000 for
environmental and other worthy causes.
Through our constant research and analysis of market viability
and ecological criteria, we update many suppliers about the use
of better environmental materials and the importance of careful
sourcing from ingredients to base materials and the best use of
innovative eco-alternatives for product manufacture.
 | Natural Collection have watched niche
specialist alternative suppliers whom we have nurtured and
supported become accepted into mainstream retailers.
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 | When few people were aware of the toxicity of NiCad
batteries we were convincing suppliers to change them to
NiMH |
 | Before it was widely recognised that PVC was a pollutant
we were researching alternatives and encouraging suppliers
to change their packaging and material wherever possible.
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 | We commissioned research into the problems created by
the palm oil industry and issued documents to all our
suppliers explaining Friends of the Earth’s concerns about
its role in rainforest depletion
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 | Natural Collection have spent hundreds
of thousands of pounds supporting fair trade communities
world wide and have received heart warming responses about
what those purchases have meant to their communities.
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 | Natural Collection were one of the
first publications in the UK to print on post-consumer waste
paper – that’s the paper we all throw away (which has
greater environmental benefits than simply using off-cuts
from paper mills) when sourcing such paper was difficult and
expensive.
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 | Natural Collection have spent hundreds
of thousands of pounds on up front purchases of organic
cotton at a time when it was expensive and difficult to
acquire. We have watched organic cotton change from an
obscure luxury to a regular commodity in many retail
outlets. |
By buying in volume such a variety of products we have given
many small and dedicated suppliers the confidence to produce,
change specifications and continue their ecological innovations,
secure in the knowledge that our volume purchasing can take
their products to the market and make them viable.
Natural Collection did this because ultimately
we believe that as consumers we have a tremendous power to shape
the future of our world. Each and every individual choice, no
matter how small, can contribute to a tremendous sway towards an
optimistic vision, where we continue to enjoy the benefits of
our creative discoveries and inventions but at the same time,
participate in a collective drive towards environmental
stability and harmony with the rest of nature.
Natural Collection believe that environmental
awareness does not have to mean the deprivation of the benefits
our modern society has grown to enjoy, but rather adds a new and
exciting dimension to the definition of leading edge technology,
innovative design and a vision for a new and braver world.
Come and join us on this amazing journey and see how great ideas
can really change the world for the better.
Yours truly
Jo and Julian
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